Why Not Loyalty Programs for Chiropractors?

C onsumers love to collect points. The average American family is a member in about twenty-two loyalty programs. They collect points when they travel, when they dine and when they shop. Businesses love points too. because they know these points are the first step to building a strong loyalty bond between themselves and their customers. So why is it that these folks don't collect and earn points when they visit their chiropractor? That's a great question Because the market cliallenges tliat cause retail and sen ice businesses to pursue loyalty are essentially the same cliallenges tliat chiropractors face every day in their practices. With so many available professional care options out there, what differentiates you from the others in your community? Why should a patient continue receiving care from your practice? Clearly there are lessons that chiropractors can learn from successful businesses outside the profession. A well-designed rewards program may be the answer, because it am make the pursuit of wcllncss fun. When patients arc having fun. they are more engaged. Chiropractors can distinguish themselves and build incredible loyalty within their practice by implementing a loyalty program. Staying connected with patients and their families is the easiest way to create a family-focused wellness practice. Receiving a reward certificate which acknowledges a patient's commitment to care and wellness lifestyle choices is an ideal way to nurture long term relationships and build a presence within your community. Referrals of new family members, friends and colleagues becomes easier, setting the stage for practice stability' and growth. Most importantly, saying thank you is fun! Chiropractors have the most incredible message to share with their communities yet only fractions of the population use our services. Most offices believe tliat marketing through screenings or health fairs is the most effective way to reach out and tell tlicir story. The truth is the most effective way to grow your practice is through the loyalty of your existing patients. Loyalty' equals reten­tion and retention has always been the foundation for new patient referrals and practice success. Studies have found tliat it is five to ten times more costly to at­tract a new patient tlian it is to keep an existing patient. Why waste dollars chasing new patients, when you can spend a fraction and retain your best patients instead? Remarkably, retaining just 5% of your patients can improve practice profits by 75% or more. Dr. David Fletcher. Chairman and Chief Clinical Officer. Chi­ropractic Leadership Alliance lias seen the power of loyalty first hand in his own practice. "Imagine the marketing power you can liarness when scores of active patients are recommending your office." Dr. Fletcher believes that "developing this type of com­mitted patient can be done consistently with the right tools to stay connected and through rewards for wcllncss behaviours. Patients love being recognized for making better choices." Developing a solid, family-focused practice is directly related to how well you stay connected to your patients and the commu­nity. Being able to say thank you and reward positive wcllncss behaviors through a loyalty program inspires practice members to refer their neighbours, friends and family members. The exciting new program known as Clarity Rewards brings the experience of Dr. Fletcher's years of family wcllncss. retention and referral- based practice with the cutting edge, small business loyalty program designed by Firefly Rewards. Clarity Rewards is unique to chiropractic and is already being viewed as a significant step in practice development and patient communications. When designing a rewards program for your practice, consider incorporating these three elements: Get Health): award points for each appointment to encour­ age continuity of care Create A Wcllncss Lifestyle: earn bonus points for meeting or exceeding established healthy living benchmarks Talk About Wcllncss: encourage patients to share their ex­ periences about chiropractic care on social media or other forums to increase engagement Above all. never take existing patients for granted and always show appreciation. A structured loyalty program can improve re­tention, leading to improved revenue growth and lower marketing costs. Loyalty programs can significantly improve the bottom line of your professional practice. Be smart and follow the lead of successful businesses outside of chiropractic. Reward and recognize your existing patients through a loyalty program and they will return in droves. To learn more about Clarity Rewards and get your FREE Loyalty Report, simply click this link and follow the direc­tions, hltp: www.chiroloyaltymorketing.conrfree-reporl.html Walter Dubowec is the Founder of the cloud-based small busi­ness loyalty company, FireJIy Rewards LLC. For thirty wars he has been involved in the development of business loyalty and retail traffic generation programs. Dr. David Fletcher is a leading expert in shifting practices from short-term, pain-based care towards family wellness using spinal -neuralfunctional assessments. His company. Chiropractic Leadership.Alliance (CIA) is the worldwide leader in chiropractic instrumentation.