Nine Ways to Rank Higher on Google As a Chiropractor
By Tiffany Beveridge
While search engine optimization (SEO) isn’t part of the curriculum in chiropractic school, it’s increasingly vital for chiropractors aiming for success in their practices. Much like medicine itself, SEO blends art and science.
A chiropractor’s online presence now rivals their bedside manner in importance. Mastering technical skills and developing intuitive strategies are crucial steps in this ongoing pursuit, capable of transforming a surviving practice into a thriving one.
In this blog, we delve into nine effective SEO strategies tailored specifically for chiropractic practices.
SEO for Chiropractors: Nine Ways to Rank Higher on Google and Other Search Engines
Be Consistent with Every Online Listing
Local SEO is indispensable for chiropractic practices because it enables you to connect effectively with patients in your vicinity. To enhance your visibility in local searches, ensure your website is optimized by consistently including your practice’s name, address, and phone number (NAP) across all online platforms and local listings, such as Yelp, Google My Business, white papers, WebMD Care, ZocDoc, and more.
Create High-Quality Content Frequently
In chiropractic SEO, content reigns supreme. Regularly publishing high-quality, relevant content that addresses the needs and concerns of your patients is paramount. This can take the form of blog posts, articles, videos, and infographics.
Optimize for Mobile Search
In today’s mobile-centric world, optimizing your website for mobile users is essential, especially for medical and chiropractic practices. A mobile-friendly website enhances the user experience and boosts your SEO rankings.
Tip: Frustrated with your current website’s functionality on mobile? Online Chiro designs mobile-responsive websites, meaning it goes beyond just adjusting sizes by reformatting the backend to load quicker than mobile-friendly sites.
Improve Your Website’s Page Load Speed
A slow-loading website can significantly harm your SEO rankings and discourage potential patients from engaging with your content. Therefore, optimizing your website’s load speed is crucial to maintain steady traffic.
Regularly auditing your site’s speed performance using tools like GTmetrix or Pingdom helps identify and address elements that may slow down your site, such as outdated plugins or excessively large images. Consider using a lightweight theme if your website is built on a CMS like WordPress because it can significantly improve load speed.
Implement Schema Data Markup
Utilize Google’s Structured Data Markup Helper for straightforward integration of schema markup into your website. Focus on marking up essential details, such as your practice’s location, contact number, operating hours, and patient testimonials. This approach helps your listings stand out in search results, offering valuable information to prospective patients at a glance.
If you find the process challenging, consider leveraging the SEO services provided by Online Chiro, where structured data markup is seamlessly integrated to optimize your website’s search engine performance.
Build Quality Backlinks
Quality backlinks from reputable websites play a crucial role in enhancing your SEO rankings through strategic link-building efforts. To maximize the impact of your backlink strategy, focus on acquiring links from high-authority sources such as healthcare and business directories.
Link to Your Social Media Accounts from Your Website
Including social media sharing buttons on your website to make it easy for visitors to share your content on their social media profiles can drive traffic to your website and improve your visibility. Similarly, make sure your web page/website URL is always linked in your social media profiles, especially your Facebook business page. It’s an easy thing to overlook but makes a big difference in your monthly search volume.
Optimize for Voice Search
To effectively optimize for voice search, create content that directly addresses common patient questions in a conversational tone. For instance, crafting content such as, “How does chiropractic care relieve back pain?” and structuring blog posts and FAQs with language that mirrors typical voice search queries can significantly enhance your visibility in those results.
Invest in a Professional SEO Service
Companies like Online Chiro specialize in SEO strategies designed exclusively for chiropractic practices. Collaborating with an experienced SEO agency that comprehends the intricacies of the chiropractic field can provide significant advantages. They conduct thorough SEO audits to evaluate your current strategy, identifying strengths and weaknesses to craft customized solutions aligned with your digital marketing objectives.
About Online Chiro
Online Chiro specializes in chiropractic websites and medical SEO services, helping chiropractors enhance their online presence, attract potential patients, and grow their practices. Our team of experts uses proven SEO strategies tailored specifically for chiropractic practices to ensure you achieve your digital marketing goals. To learn more about SEO services and websites for Online Chiro, please visit info.onlinechiro.com/seo-online-chiro.
About the Author
Tiffany Beveridge is a seasoned writer and content strategist with over a decade of experience in creating compelling digital content. She believes access to affordable, premium chiropractic care should be available to all people, regardless of status. Tiffany enjoys being able to write content that helps grow chiropractic practices and make it more accessible to all patients.
